fundamental headings where we have make a project of marketing stratagy?

Rosann Mccomb: Fundamental headings in a marketing strategy for a single business unit will be something like:Market analysis: summary of situation in the external environmentBusiness analysis: SWOT analysis of the business and it's product marketsGoals and objectivesMarketing strategy: how you will compete and reach your goalsMarketing tactics: 4P's and other considerationsBudget: financial forecasts and other performance measuresYou could also include an executive summary at the beginning and a project plan or a control plan at the end....Show more